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What makes an effective logo?

Logos are more than just graphic designs; they are the face of a company. They encapsulate a brand’s identity and are crucial in making a first impression. Understanding the components that contribute to an effective logo is essential for any business aiming to stand out in a crowded market. In this article, you will learn: How colors, shapes, and fonts psychologically affect consumer perception. Key traits of effective logos: simplicity, relevance, and...

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What Are Brand Assets?

Brand assets are the visual, verbal, and experiential elements that distinguish a brand’s identity from that of its competitors.  At the heart of a successful brand strategy are assets that not only make a brand recognizable but also foster a deeper connection with its audience.  In this article, you will learn: The definition and examples of brand assets. The various types of brand assets and their roles. How brand assets contribute to a brand’s...

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