When you are considering your next marketing campaign, you can become overwhelmed by the sheer amount of options you have.  There’s out of home promo and advertising, in-store advertising, in-home and online advertising; the options are truly endless-and expensive.  Out of home advertising seems to be one of the most visually stimulating ways to get your brand in the view of your target audience, but the cost can be astronomical and there’s usually some type of contract or lease involved.  It’s important, then, to consider every possible opportunity you have to market your business or brand, and to use these opportunities as much as possible.  

One of the most effective ways to market your business without paying a lot of out of pocket, is by using custom carpet logo mats.  Logo mats are custom floor mats used inside and outside of your business or building which bear your company name, logo, and/or slogan.  These mats are visually appealing, useful, durable, and inviting.  Ultimate Mats has been delivering quality custom logo mats to businesses since 2005.  Our team of experts are always able to help you develop the perfect kind of logo floor mat to fit your space, keep it clean, and keep your patrons familiar with your brand.   As such, we’ve created this list of three uses for logo design mats for any business of any size.  

Marketing on a budget

No matter what size business you are, custom mats can help you grow your brand and increase visibility.  With the average cost of a professional grade logo entrance mat being between $150-$1500, you can quite literally get a massive amount of brand visibility for a fraction of the cost of an expensive out of home advertising campaign.   If you choose to use your carpet mat outside of your establishment, you’ll not only gain the attention of your own established patrons, but also the attention of passersby.  Outdoor logo mats are a great way to develop brand curiosity and familiarity, and turn potential customers into loyal patrons.  

You can also use a custom logo mat inside your business in unexpected areas.  Of course you’ll have an entrance mat, which is welcoming and inviting when it features your gorgeous logo.  Your clientele will appreciate your attention to detail and will know they can expect the same type of attention to detail from you in other aspects of your business practice.  You can also place smaller, custom logo mats in areas like your restroom, by any water fountains or coffee/drink bars, or waiting rooms.  Utilizing these unexpected spaces to market your business is another great way to use the space for which you are already paying to increase your brand visibility.

Some of our favorite custom logo mats can feature more than just a plain, digitally printed logo.  They are available in crystal clear HD.  These mats are excellent for businesses that would rather feature a photograph style logo or picture instead of a traditional print.  However, traditional custom logo mats are also classic, timeless, and always add to the decorative vision of any business.  

Your cleaning team is now your marketing team

At Ultimate Mats, we know business owners love things that can multitask.  A custom logo mat can do just that.  Not only will your patrons be greeted with your brand when they enter or exit your business, but your custom logo mat will also help keep your floors cleaner and save you and your employees time and effort that would normally be spent sweeping, mopping, and cleaning up dirt, debris, and moisture from incoming and outgoing high traffic.  

A high quality custom logo mat will have the ability to withstand the amount of foot traffic you see in your store or building without needing to be cleaned more than once every few months.  That means you should look for a custom logo mat that has properties that clean the shoes of your foot traffic and trap the dirt and grime deep below the surface, so the logo is never compromised and your mat never appears dirty or dingy.  

Some of the most popular, industry leading logo mats on the market are the WaterHog collection of logo mats.  These mats not only feature beautiful logo options, they are able to collect up to an entire pint of water, dirt, and grime per square foot, without ever leaking any of that stuff onto your business floors.  These incredible, industrial grade logo mats are a great option for any size business and can be ordered in custom sizes to accommodate the appropriate amount of foot traffic your business sees on a day to day basis.  

Logo mats-keeping you noticeable and safe

If you aren’t yet convinced you need a matting system for your business or building based on cleanliness alone, perhaps you’d be convinced from a safety standpoint.  One of the most unfortunate things that can happen to a business owner, especially a small business owner, is getting sidelined with a lawsuit.  Slip and fall lawsuits could be avoided nearly all together by proper usage of anti-slip commercial-grade entryway matting.  And since you will be using an entryway mat to prevent dirt, debris, and excess moisture from entering upon your showroom floor, you should consider letting it do some free marketing for you at the same time.  Having a safe, non-skid, highly durable logo outdoor mat and indoor logo mat with nitrile rubber backing or vinyl backing can not only keep your business floors safe, it can also familiarize your customers with your brand.  

Using matting systems in other areas of your business that could potentially see excess dirt and moisture (such as restrooms or coffee bars) is also a great idea, and another potential for marketing.  

Any business of any size can use a logo mat to increase brand visibility.  Using an indoor and outdoor logo matting system can bring your business name, logo, and/or slogan to a larger audience than just your current, loyal patrons.  You’ll also be keeping your store or building clean and free from debris and standing water, which would take you and your employees excess time to clean.  Lastly, a logo mat can ensure the safety of you, your employees, and your customers by providing a non-skid, non-slip surface that collects debris and water and prevents slip and fall incidents.