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custom logo mat in the entrance of a restaurant

What Are Logo Mats

Custom Logo mats are custom-designed floor mats that feature a company’s name, logo, or slogan. They serve as a multi-functional asset for any business, offering benefits in three key areas:

  1. Cost-Effective Marketing: Logo mats provide a budget-friendly way to enhance brand visibility. They can be strategically placed both inside and outside the business premises to capture the attention of both existing and potential customers.
  2. Cleanliness and Maintenance: These mats do more than just look good; they help keep your premises clean. Designed to trap dirt, debris, and moisture, they reduce the amount of cleaning required, effectively turning your cleaning team into an extension of your marketing department.
  3. Safety: Safety is another crucial benefit. High-quality logo mats come with anti-slip features that can prevent accidents like slips and falls, making them a practical addition to any business environment.

By incorporating logo mats into your business strategy, you not only enhance your marketing efforts but also contribute to the cleanliness and safety of your establishment.

What are the Main Types of Custom Logo Mats

The main types of custom logo mats available are:

  1. Berber Impressions HD: These mats are designed for commercial demands and are known for their durability and eco-consciousness.
  2. ColorStar Impressions HD: These mats offer a blend of artistic freedom and functional efficiency. They can be die-cut to almost any shape, providing a wide range of creative possibilities.
  3. ColorStar Impressions HD Custom Shape Logo Mats: These mats are similar to ColorStar Impressions HD but offer the ability to be custom-shaped, adding another layer of customization.
  4. Super Berber Custom Logo: These mats are classic and timeless, adding to the decorative vision of any business.
  5. SuperScrape Impressions: These mats are designed for high-traffic areas and are easy to clean and maintain.
  6. WaterHog Impressions HD: Known for their ability to trap a significant amount of water, dirt, and grime, these mats are ideal for businesses that see a lot of foot traffic.
  7. WaterHog Inlay: These mats offer a unique inlay design and are also designed for high-traffic areas.

Each of these mats serves diverse business requirements and aesthetic preferences, offering a wide array of options for businesses to choose from.

 Logo mats are one of the most effective ways to market your business without paying a lot of out of pocket, is by using custom floor mats with your logo on the mats.  Logo floor mats are custom floor mats used inside and outside of your business or building which bear your company name, logo, and/or slogan.  These mats are visually appealing, useful, durable, and inviting.  Ultimate Mats has been delivering quality custom logo mats to businesses since 2005.  Our team of experts are always able to help you develop the perfect kind of logo floor mat to fit your space, keep it clean, and keep your patrons familiar with your brand.   As such, we’ve created this list of three uses for logo design mats for any business of any size.  

Marketing on a budget

No matter what size business you are, custom mats can help you grow your brand and increase visibility.  With the average cost of a professional grade logo entrance mat being between $150-$1500, you can quite literally get a massive amount of brand visibility for a fraction of the cost of an expensive out of home advertising campaign.   If you choose to use your carpet mat outside of your establishment, you’ll not only gain the attention of your own established patrons, but also the attention of passersby.  Outdoor logo mats are a great way to develop brand curiosity and familiarity, and turn potential customers into loyal patrons.  

You can also use a custom logo mat inside your business in unexpected areas.  Of course you’ll have an entrance mat, which is welcoming and inviting when it features your gorgeous logo.  Your clientele will appreciate your attention to detail and will know they can expect the same type of attention to detail from you in other aspects of your business practice.  You can also place smaller, custom logo mats in areas like your restroom, by any water fountains or coffee/drink bars, or waiting rooms.  Utilizing these unexpected spaces to market your business is another great way to use the space for which you are already paying to increase your brand visibility.

Some of our favorite custom logo mats can feature more than just a plain, digitally printed logo.  They are available in crystal clear HD.  These mats are excellent for businesses that would rather feature a photograph style logo or picture instead of a traditional print.  However, Super Berber custom logo mats are also classic, timeless, and always add to the decorative vision of any business.  

Your cleaning team is now your marketing team

At Ultimate Mats, we know business owners love things that can multitask.  A custom logo mat can do just that.  Not only will your patrons be greeted with your brand when they enter or exit your business, but your custom logo mat will also help keep your floors cleaner and save you and your employees time and effort that would normally be spent sweeping, mopping, and cleaning up dirt, debris, and moisture from incoming and outgoing high traffic.  

A high quality custom logo mat will have the ability to withstand the amount of foot traffic you see in your store or building without needing to be cleaned more than once every few months.  That means you should look for a custom logo mat that has properties that clean the shoes of your foot traffic and trap the dirt and grime deep below the surface, so the logo is never compromised and your mat never appears dirty or dingy.  

Some of the most popular, industry leading logo mats on the market are the Super Berber collection of logo mats.  These mats not only feature beautiful logo options, they are able to collect up to an entire pint of water, dirt, and grime per square foot, without ever leaking any of that stuff onto your business floors.  These incredible, industrial grade logo mats are a great option for any size business and can be ordered in custom sizes to accommodate the appropriate amount of foot traffic your business sees on a day to day basis.  

Logo mats-keeping you noticeable and safe

If you aren’t yet convinced you need a matting system for your business or building based on cleanliness alone, perhaps you’d be convinced from a safety standpoint.  One of the most unfortunate things that can happen to a business owner, especially a small business owner, is getting sidelined with a lawsuit.  Slip and fall lawsuits could be avoided nearly all together by proper usage of anti-slip commercial-grade entryway matting.  And since you will be using an entryway mat to prevent dirt, debris, and excess moisture from entering upon your showroom floor, you should consider letting it do some free marketing for you at the same time.  Having a safe, non-skid, highly durable logo outdoor mat and indoor logo mat with nitrile rubber backing or vinyl backing can not only keep your business floors safe, it can also familiarize your customers with your brand.  

Using matting systems in other areas of your business that could potentially see excess dirt and moisture (such as restrooms or coffee bars) is also a great idea, and another potential for marketing.  

Any business of any size can use a logo mat to increase brand visibility.  Using an indoor and outdoor logo matting system can bring your business name, logo, and/or slogan to a larger audience than just your current, loyal patrons.  You’ll also be keeping your store or building clean and free from debris and standing water, which would take you and your employees excess time to clean.  Lastly, a logo mat can ensure the safety of you, your employees, and your customers by providing a non-skid, non-slip surface that collects debris and water and prevents slip and fall incidents.  

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