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floor mat featuring the Starbucks logo

Part of getting the general public, or your target audience, familiar with your brand is getting your company name, logo, and/or slogan into the public eye as much as possible.  Creating brand visibility is important, as visibility is the driving factor for brand awareness.  Brand awareness leads to curiosity, which usually leads to patronage, and potentially brand loyalty.  But it all starts with brand visibility.  

One of the easiest ways for you to exercise brand visibility is by branding items throughout your business with your logo, name, and/or slogan.  One of the most obvious and eye-catching ways to do this is by displaying your brand on your entryway heavy-duty indoor logo mat.  This oftentimes goes overlooked, as entryway mats are sometimes the last thing on a business owner’s mind.  But because an entryway mat is a necessity to keep your store or building clean and safe, it’s a great idea to brand them. You can even checkout anti-fatigue logo mats for your workers.

Ultimate Mats has been distributing visually appealing custom logo mats since 2005.  From entryways to break rooms, and anywhere else you use a mat inside or outside of your business, you have an opportunity to proudly display your company name and logo.  Every time a patron or employee passes that logo, they are seeing your brand and attaching to it the positive experience they have with your business.  They are also prompted to tell their friends and family about your business or services.  Bypassing the opportunity to market your brand on your carpet mats is a mistake you will not want to make.  Here are four reasons why custom floor mats are a must for every business.  

Cheap, Easy Marketing

 You understand that outdoor advertising is incredibly effective, but you also know it costs a pretty penny.  For some businesses, paying for out of home advertising space just simply isn’t cost effective.  That’s okay.  You can still reach your target audience, and the general public, by using a custom outdoor entryway mat.  A great looking logo mat outside of your establishment will grab the attention of not only your patrons but also passersby.  Consider this the out of home advertising you could never afford.  You don’t even have to quantify your reach, or sign a contract or lease agreement.  Simply place the mat outside of your establishment and watch your brand grow.  

Beyond using logo floor mats outside your establishment, you should consider how you can effectively use them internally to continue your customer’s visual brand experience.  Using a logo entrance mat can transform the most mundane and understated of shop accessories to a highly useful marketing tool.  When your clientele steps foot onto a beautifully crafted logo mat with custom shapes upon entering your store they are invited in with a sense of familiarity and are greeted with visual appeal.  


You’re going to be using a custom mat system no matter where or how you operate.  On a basic level of cleanliness, it’s important to use a matting system that will effectively remove dirt, debris, and excess moisture from the foot traffic of your patrons before it has a chance to enter upon the floors of your business.  On top of protecting your business from excess dirt and grime, this saves you and your employees time from mopping and sweeping away particles and standing water that the logo design mat will catch.  A high quality commercial grade logo mat, like the WaterHog Impressions HD logo mat available through Ultimate Mats, will be able to hold up to 1.5 gallons of water (from snow, sleet, hail, or rain) per square yard.  That’s up to a pint per square foot.  The amount of dirt and moisture trapped by a quality logo mat will keep your floors safe and hazard free, and keep your employees from spending time away from their task sweeping and mopping.  Additionally, you’ll never have to worry about that dirt and water leaking from the sides of your logo outdoor mat.  The water-dam barrier in the WaterHog mat prevents the grime and moisture it collects from ending up on the floor surrounding the mat.  


As a business owner you are likely already aware of the number of slip and fall incidents that occur in showrooms every year.  No matter what kind of flooring you have, carpet or otherwise, you will need to use a matting system to protect yourself, your guests, and your employees from slip and fall incidents or other hazards from having standing water, or other debris on your floor.  It’s important that you choose a non-skid, anti-slip mat for your business, and since you have to have mats on your floor for safety, you should consider branding them with your logo.  It’s a great way to take something you are already implementing in your business and assign it the task of marketing.  It’s an effective way to use your marketing budget without breaking the bank. 

Low Maintenance and Care

This may be the easiest marketing venture you ever make.  Owning a carpet logo mat requires precious little maintenance on your part.  It’s as simple as placing the mat on the floor and letting it be viewed by your patrons.  Most all the logo mats carried by Ultimate Mats only require cleaning if thoroughly soiled with something other than normal dirt and grime (such as a spill).  Aside from a regular vacuuming, you will only need to clean your outdoor logo mat if it begins to look soiled.  Even if your logo mat is filled with water, it will normally dry on its own.  If, however, you are in the midst of a rainy season, or your mat needs a deeper clean, the steps to clean it are extremely easy, and you shouldn’t have to spend more than ten to fifteen minutes getting it back into a brand new-looking shape.  

A custom logo mat is a great way to market your business using something you likely already have a need for in your store or building.  A custom logo mat used outdoors is an effective form of out of home advertising that you can use effectively and inexpensively.  Ultimate Mats can assist you in creating a beautiful custom logo mat in practically any custom size and color.  

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