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While businesses would never willingly create a bad first impression with customers or visitors, did you know that great first impressions are rarely about service? 

Many customers rank employee friendliness and overall cleanliness as top reasons they choose initial positive vibes. 

So that means that regardless of what happens after the first minute when someone walks through your organisation’s doors, the initial impressions are already established.

And in this article we’ll take a look at the role custom logo mats have to play in making that first impression.

Are Floor Mats Worth the Investment? 

The question of whether floor mats are worth the investment is one that many business owners ponder. While they may seem like a minor detail in the grand scheme of things, floor mats play a crucial role in shaping first impressions, maintaining cleanliness, and even reinforcing brand identity. 

The Role of First Impressions

First impressions are often lasting impressions. When a customer walks into a business, the cleanliness and overall atmosphere play a significant role in shaping their initial perception. Floor mats contribute to this by capturing dirt and moisture, thereby maintaining a clean and welcoming entrance. A well-placed, high-quality floor mat can set the tone for the customer’s entire experience, making it an essential element in creating positive first impressions.

Hygiene and Cleanliness

In industries where hygiene is paramount, such as healthcare and food services, floor mats are not just a luxury but a necessity. They help to maintain a clean environment by trapping dirt, moisture, and debris, reducing the frequency of mopping and cleaning. This is especially important in entrance areas, restrooms, and front service areas where cleanliness is most noticeable and demanded by customers.

Branding and Identity

Custom logo mats serve as an additional form of signage that reinforces your brand identity. They can be personalised to align with your business’s theme, logo, and messaging. This dual functionality—serving both practical and branding purposes—makes custom logo mats an intelligent investment for businesses looking to enhance their brand visibility.

Employee Comfort and Productivity

The use of anti-fatigue mats can make a significant difference for employees who are required to stand for prolonged periods of time. These mats are specially designed to minimise fatigue and discomfort, leading to a better working environment and higher levels of productivity.


One of the most compelling arguments for the investment in floor mats is their cost-effectiveness. High-quality mats are durable and can last for years, making them a one-time investment that offers long-term benefits. Moreover, they are available at various price points, making them accessible for businesses operating on a tight budget.

Cleaning Logo Door Mats

Door mats are more than just decorative pieces; they are the first line of defense against dirt, bacteria, and dust entering our workplaces. 

Despite their crucial role, they are often overlooked when it comes to cleaning and maintenance. 

Ignoring your mat’s cleanliness can make it a breeding ground for germs and a source of indoor pollution.

The Necessity for Regular Checks and Maintenance

We’ve been working in the mat industry since 2005 , and one thing we know for certain is the importance of a regular cleaning schedule. 

We suggest a weekly inspection to identify any signs of damage such as rips, holes, or moisture-related issues like mold and mildew. 

While high-quality mats are generally more resilient, they benefit from a weekly shake and vacuuming. A deep cleaning session should be scheduled monthly to ensure the mat remains in peak condition.

Let’s look at some tactics around cleaning the mats.

In-Depth Cleaning Procedures

  1. Preliminary Shake and Vacuum: Start by shaking the mat to remove loose dirt. For larger mats or those placed in high-traffic areas, use a high-suction vacuum cleaner to remove embedded particles.
  2. Spot Cleaning with Soap Solution: Prepare a cleaning solution with mild soap and warm water. Use a sponge or cloth to dab onto heavily soiled spots. Gently scrub in a circular motion to lift the dirt. For larger mats, taking them outdoors and using a hose with a spray nozzle can be more effective.
  3. Stain Identification and Treatment: Stains can be stubborn and may require special attention. Use a soft-bristle brush and dish soap and water to scrub the stain. You may use a small amount of baking soda as an abrasive for oil-based stains. Apply it over the stain, let it sit for a few minutes, then scrub and rinse.
  4. Disinfection: A disinfecting step is advisable because mats are a hotspot for bacteria. Use a fabric-safe disinfectant spray and lightly coat the mat’s surface. Allow it to air-dry for maximum effectiveness.
  5. Deep Cleaning with a Carpet Cleaner: You can use a portable carpet cleaner with an upholstery attachment for an even deeper clean. Run it over the mat to extract deeply embedded dirt and grime.
  6. Complete Drying: This is a crucial step. Ensure the mat is thoroughly dry before placing it back in its location. Use a clean towel to blot out excess moisture and then air-dry it in a well-ventilated area. Any residual moisture can compromise the mat’s grip and be a slipping hazard.

When to Consider Replacement

The longevity of a doormat is contingent on its quality and the volume of foot traffic it endures. However, visible damage like fraying edges, holes, or persistent stains indicates it’s time for a new mat. 

A compromised mat can be both ineffective and a potential health risk.

And if you’re using a custom logo mat for your business, when your brand logo fades or is damaged, it communicates the wrong things about your brand and business. 

So, if it’s time to change your mats, get in touch.

Our team is here to help.

At Ultimate Mats, we have a wide variety of quality, durable and welcoming mats so that your customers and employees alike feel they are in a comfortable and clean environment that will get noticed—at reduced prices! We stock other mats as well, so depending on your focus, we offer ones that will have you covered!

Be sure to check out our anti-fatigue mats for employees who must be on their feet all day, logo mats when you want to create that strong positive first impression, entry mats with focus on capturing dirt and moisture, and internal mats.

Check out our website to see what mats you may be interested, then give us a call. Our affordable prices, quality products and friendly service are why are customers keep coming back!

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