Welcoming customers and promoting your brand starts at your doorway. This guide walks you through every step to create a branding logo mat that looks great and performs—whether you’re branding a single location or rolling it out across multiple sites.

Step 1: Placement Location — Indoor/Outdoor Covered vs. Outdoor Uncovered

Goal: Ensure that the logo mat design will work for all locations and maintain a consistent, effective branding system.

Outdoor Uncovered rated mats are your first line of defense to stop tracking in water and dirt. They can withstand weather, are UV-resistant, and have heavy scraping abilities.
Indoor/Outdoor Covered rated mats emphasize moisture absorption and fine soil capture. They should not be placed in direct sunlight or extreme weather.
If you need both: Select products rated for both environments so the color palette flows throughout the building.

Measure clearance: Most mats are 1/4–3/8 in. thick; ensure doors swing freely.

Step 2: Lock in Brand Colors & Contrast

Goal: Ensure the mat’s color palette matches your brand.

Provide PMS codes and brand usage notes.
Maximize contrast between logo and background for readability.
For dark floors/walls, consider a lighter mat field (or vice versa).

Pro tip: Most printed mats have a large color palette to closely match PMS colors without extra fees.

Step 3: Gather the Right Artwork

Goal: Provide the best art file for the highest quality logo mat production.

Best formats: .AI, .EPS, vector .PDF (fonts outlined).
If raster: PNG/JPG at 300+ DPI at final print size.
Include Pantone (PMS) color codes.
Remove tiny outlines, textures, or busy backgrounds that may not translate on textiles.
No file? Ultimate Mats can help create your design—call or email with details.

Pro tip: Provide both a full-detail version and simplified version for small mats or high-contrast needs.

Step 4: Inlay or Printed

Goal: Select the best mat style for durability and logo quality.

HD Digital Print: Photo-quality detail, gradients, PMS matching. Not UV-resistant.
Standard Digital Print: Handles detailed designs without gradients. Not UV-resistant.
Inlaid: Ultra durable, solid-color shapes, UV-resistant.

Traffic rule of thumb: Heavy traffic requires heavier carpet (30 oz/yd² or more).

Step 5: Select Size (and Mind Tolerances)

Goal: Choose a mat style available in your required width and length.

Most mats come in widths from 3ft to 6 ft and lengths from 20–60 ft.
Some logo mats are available in up to 10 ft and 13 ft widths up to 60 ft long.
Custom shapes are available for select styles.

Pro tip: Many styles have a size variance of ±3–5%. Select a mat without variance if exact size is critical.

Step 6: Digital Proof

Ultimate Mats always provides digital proofs for layout, colors, and safe areas.
For mission-critical color needs, request a sample.

Pro tip: Screen colors are not accurate—always compare real color charts.

Step 7: Approve & Produce

Sign and return proof to Ultimate Mats.
Typical lead time: 7–15 business days after art approval, plus transit.

Pro tip: Double-check spelling—letters may shift or drop during artwork setup.

Step 8: Install, Clean, and Rotate

Clean the floor before placing mats.
Install: Smooth backing for carpet, cleated backing for hard floors.
Vacuum regularly; hose off when heavily soiled.
Rotate mats periodically to even out wear.
Enjoy your new branding logo mats and cleaner building.

Pro tip: Regular cleaning keeps your mat looking its best.

8 Steps to Creating the Perfect Custom Logo Mat (Step-by-Step Guide)